RIO NATURAL ECOTOURISM - WHERE ADVENTURE MEETS A FOREST WITHIN A CITY.
The project aimed to rebrand, modernize and apply the new concept to a booking website.
My role as an art director and UX/UI designer was to position the brand, create an impactful and immersive experience to improve the navigation on the website. The rebranding needed to inspire, engage and create loyalty to the business .The goal was to make the experience immersive by putting the tourist inside the actual experience through a screen.
1. 1st iteration to get both concepts, brand and UX, across and approved.
2. Key visuals to support presentation and brand web presence.